Work

  1. CLEAR: Building a Product Function Inside MarketingI founded and led CLEAR, a cross functional team of 30+ that brought product discipline to a six brand quote and enrollment portfolio, driving $38M in incremental value in 2025 through experimentation, design systems, and a shift from chasing conversions to designing for customer value.
  2. MathMon: A Math RPG I Built for My KidsI built MathMon, an original creature catching RPG where my homeschooled kids battle by answering math instead of choosing attacks. It turned daily practice into a game they choose to come back to, and they now play every day while dreaming up the next worlds to explore.
  3. From a Drop Box to a Text MessageI built a prayer app for my church that replaced the wooden drop box in the lobby with a calm web page and a phone number anyone can text. Requests stay anonymous by design, the prayer team sees encouragement instead of metrics, and people hear back when someone prays for them.
  4. Other WorkA gallery of identity design, illustration, lettering, and print pulled from freelance projects, brand work, and personal experiments over the years.
  5. Gex: A Lean Design System for Pet CloudHow a small, opinionated design system transformed workflows across a multi brand organization, cutting redesign timelines by 75% and creating design evangelists outside the design org.
  6. Product PrinciplesA design leadership story about creating shared language across a cross functional team and watching those principles get adopted well beyond the design org.
  7. Shepherd SoftwareI co-founded a veterinary software startup with my mom, grew it to nationwide adoption, and watched it get acquired, all while learning what it really means to build something that matters.