Kirk Castro

Kirk Castro · Director of UX & Product Design · Seattle

I build the teams and systems behind products people trust.

Design leader with 15+ years across startups and enterprise. Founder of Shepherd. Director at Independence Pet Group.

Also worth reading: Other Work, Product Principles

Kirk Castro

Experience

  • Director of Product Design

    Independence Pet Group · Sep 2022 – Present

  • Head of Product Design

    Shepherd Veterinary Software · Mar 2019 – Jun 2022

  • Co-Founder

    Shepherd Veterinary Software · Jan 2016 – Mar 2019

  • Product Designer

    Kajabi · Mar 2015 – Dec 2015

  • Freelance Designer

    Self · 2010 – 2019

Product and Design leader based in Seattle with 15+ years building digital products across startups and enterprise, including co-founding Shepherd Veterinary Software, and leading product design at Independence Pet Group.

Outside of work: I'm a husband, dad of 4, Deacon of hospitality, home chef, musician, golfer, handyman, motorcycle mechanic, and I can still do a backflip on the trampoline.

01

All of my wealth is in my relationships

A line I borrowed from my friend Dr. Alex Early, and it holds at work as much as anywhere else. I invest in people, not roles. Nothing I have shipped happened alone, and the projects that went well were the ones where the trust was already there before the pressure showed up.

02

Find the system under the symptom

Inconsistent UI is rarely a UI problem. Slow delivery is rarely a speed problem. I look for the structural cause, fix it at the root, and prove it with numbers the business already cares about.

03

A clear no beats a vague yes

Everyone will ask for more and most of it is worth doing, which is exactly what makes focus hard. I would rather protect that focus with an unpopular no than hand you five priorities and call it trust.

Leadership

  • Team building and mentorship
  • Org and process design
  • Design operations
  • Cross functional alignment
  • Stakeholder management

Craft

  • Product strategy
  • UX and product design
  • Design systems
  • Research and experimentation
  • Prototyping and validation

Tools

  • Figma and FigJam
  • Framer and Webflow
  • Kameleoon and A/B testing
  • Jira and Confluence
  • AI assisted workflows
He knows how to lead with compassion without compromising on vision or quality. People trust him because he listens.

Cam Simony · Staff Product Designer, Shopify

Longtime friend and frequent contract collaborator at Shepherd and IPG

As both a talented designer and a confident decision maker, Kirk brings a desired passion, grounding, and creativity to any project he works on.

Jake Quattrocchi · Senior Engineer, Shepherd

Engineering partner during Kirk's time leading design at Shepherd

As a new designer seeking mentorship, I couldn't have asked for a better leader. Kirk's passion for design is evident in everything he does, and it's hard not to feel inspired when working alongside him.

Connor Squires · Product Designer, IPG

Reported to Kirk on the IPG design team

Kirk fostered a collaborative environment, encouraging creativity and open communication among the entire team.

Conor Guptil · VP of Growth, Shepherd

Cross functional partner at Shepherd

  • 01Leading product design across a 9 brand portfolio at Independence Pet Group
  • 02Exploring how AI assisted workflows change what small design teams can ship
  • 03Building practical tools for real world contexts, most recently around home media, church operations, and family life
  • 04Thinking about what design leadership looks like at the executive level in a rapidly changing environment

Let's Work Together

Open to Director level design roles at product led, mission driven companies. Remote or Seattle area.